Audix, who has been manufacturing the OM series since the early 1990’s, is launching a new campaign called "My Mic. My Voice." The campaign features real world users and is aimed at the gigging and aspiring musician. Audix VP of Sales, Cliff Castle, states, “Audix has developed a huge following for the OM series mics in the pro market, and we are now stressing in this campaign that for every singer, their mic is their voice.”
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“As a result of this campaign”, Castle continues, “we intend to drive more customers into your stores.” The ads will feature stylistic photos of a real world vocalist along with a testimonial letter as to why they rely on Audix for their vocal microphone. Along with the campaign will be videos to support the concept “How to Choose a Vocal Microphone” and “How to Use aVocal Microphone.” For more details on how you can benefit from these promotional materials, contact Audix at 800-966-8261. |
