Audix, who has been manufacturing the OM series since the early 1990’s, is launching a new campaign called "My Mic. My Voice." The campaign features real world users and is aimed at the gigging and aspiring musician. Audix VP of Sales, Cliff Castle, states, “Audix has developed a huge following for the OM series mics in the pro market, and we are now stressing in this campaign that for every singer, their mic is their voice.”
“As a result of this campaign”, Castle continues, “we intend to drive more customers into your stores.”
The ads will feature stylistic photos of a real world vocalist along with a testimonial letter as to why they rely on Audix for their vocal microphone. Along with the campaign will be videos to support the concept “How to Choose a Vocal Microphone” and “How to Use aVocal Microphone.”
By George Petersen
To be entirely frank, I’ve never been a fan of prepackaged drum mics. While convenient, these usually take a one-size-fits-all approach, often with too many compromises over the à la carte style of selecting mics one at a time. That said, I’ve been a fan of Audix vocal and instrument mics and have been using its D4/D6/i5 drum mics for some time with great results. So when Audix announced the FP7, a mid-priced ($479), seven-piece drum mic package, I was curious, especially considering it’s about half the $900 street cost of the company’s high-end DP7 package....
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Sometimes drum microphone packs are simply a group of existing products packaged with a case, which can be a cool way to get several decent mics at a good price. But other times the packs are rebranded inexpensive transducers that are typically decent for the money and will do until you can afford something better. I usually recommend that you find solid individual models that will give you the results you want for the long term and that you buy only as many as you can afford, adding more along the way. Audix has totally redesigned its Fusion series drum microphones, which are available singly and in packs. These aren’t bundles of existing top-line mics (which are also available in packs); they’re entirely new models. They were designed by the same wizard who came up with the company’s popular D6, i-5, and SCX25A, with component manufacturing handled overseas and assembly and testing done back here.
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